Tip 44 – Executive Summaries – your best friend when capturing opportunities. - Shipley Asia Pacific

Executive summaries, especially when developed early, can:
•Build trust, credibility and confidence when shared with clients pre-tender as they are consulted and part of the solution process
•Help refine your win strategy pre-tender, when developed in parallel with client conversations incorporating client feedback
•Enable faster senior management buy-in to your win strategy
•Drive faster, more concise proposal development which clearly communicates your win strategy to both contributing authors and clients alike