Tip 8 – Build customer trust, develop better proposals - Shipley Asia Pacific

Executive summaries are powerful internal tools when developed early.

Your Executive Summary (especially when developed early) can:

• Build trust with customers by sharing with them in pre-tender (Capture) phase
• Help refine your bidding strategy based upon customer feedback
• More quickly gaining senior management buy-in to your win strategy
• Better communicate your win strategy to in-house and third party contributors
• Help drive faster, more concise proposal development
• Unify delivery teams around customer issues and drivers when you win the deal