Article – Disruption starts with unhappy customers, not technology - Shipley Asia Pacific

Customer focus is the key to growth. When we audit our clients failed bids or proposals, a lack of customer focus is generally the first thing we observe.
Yet most say they know their customers well.

Unifying Business Development – by bridging the gap between sales conversations and proposal win strategy – requires senior leadership involvement and product management.
You don’t innovate or win with technology, or your solution, you innovate and win with superior customer focus.

Click here to read the Harvard Business Review article by Thales S. Teixeira