Cheryl Moffat

  Proposals written in strong, clear language are more effective. Customers may be put off by a message delivered in passive voice in which responsibilities have not been clearly allocated. (See what I did there?) The active voice construction accepts responsibility, giving the sentence greater clarity, emphasis and credibility. The most important reason to use

 …you stop looking after you find it – NOTE: evaluations are the same!! A fun Friday litmus test for your proposals – “If the evaluators stop reading your proposal before the end, will they have absorbed the ideas and information that are most important to them?” If not, reorder your content to reflect the evaluator’s