Cheryl Moffat

Evaluators have to compare different bidders’ approaches and want to know that a bidder considered all feasible alternatives. By including relative cost comparisons in your technical proposal you can justify your approach even when you are not permitted to include pricing information in this section. In a relative cost comparison, you can demonstrate how you

 …you stop looking after you find it – NOTE: evaluations are the same!! A fun Friday litmus test for your proposals – “If the evaluators stop reading your proposal before the end, will they have absorbed the ideas and information that are most important to them?” If not, reorder your content to reflect the evaluator’s