Jack Sullivan

Earning customer trust in an increasingly sceptical world: Lessons from politics Trust is critical in Business Development. If your prospective client doesn’t trust you, they are unlikely to use you unless you incentivise the deal. Even then, you will probably need to “borrow” trust from others, either by teaming with someone your prospect trusts, or

Have you heard of Glen Mills? How about Patrick Mouratoglou? Surely you’ve heard of Butch Harmon? They are the coaches of some of the world’s most dominant athletes; Usain Bolt, Serena Williams and Tiger Woods respectively. These three athletes, in their prime, were/are nearly unbeatable. Not only are they the greatest of their era, they