Martin Coombs

We are a leader in our field The thing that makes us different is our people We are uniquely placed to fulfil your needs We believe we are the best people to help you The problem with this approach is: It’s all about the seller, when the focus should be on the buyer Competitors are

Cliches are overused words or phrases that have lost meaning or effectiveness. Many proposals often open with seller-focused cliches such as: “We are pleased to have the opportunity to present” or “Thank you for the opportunity to respond to your RFT.” Is your gratitude the most important concern of the customer? Noticeable cliches distract the