Concise writing is easier to read and evaluate. Accordingly, it has a better chance of persuading the reader to reach the desired conclusion.
When reviewing and revising a proposal, break your writing down into three parts: paragraphs, sentences, and words. The goal is to make the text as short as possible while conveying the desired messages.
Begin with paragraphs so they say what is necessary and nothing else. Double-check any paragraphs that are longer than 6–8 lines to see if they can be shortened or broken up to improve readability.
Continue by revising sentences to eliminate unnecessary phrases. Look carefully at sentences over 20 words to see if they are understandable. Identify run-on sentences that lose the evaluator.
Finish by substituting the shortest, easiest to understand words that do not alter your meaning. Keep words simple and uncomplicated—when possible, mirror customer language.