The pursuit of new business comes at a cost. Make sure that the opportunities you are investing in are aligned with your campaign plans or company strategic plans.
Consider these factors: · Potential for additional business · Product, market, and technology match · Fit to strategic business plan objectives · Corporate risks and chances of success · Knowledge of the marketplace, competition and competitive environment · Projected long-term business conditions · Market costs and costs of winning business · Resource commitment for the capture effort and program execution
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