The necessary customer focus required to #WinWork is more than just the understanding of technical requirements. This customer focus and persuasive ability – especially in written form – is mandatory in today’s business environment. When a board or senior management commissions Shipley to undertake a forensic bid or deal loss review, key issues always involve blind-spots around customer focus. Many business leaders have begun their Shipley journey with the building of Customer Focus organisation-wide. Often at all-company conferences or sales get-togethers. It is the first difference your customers will comment on, and the foundation step for superior #WinWork process and results.