Shipley Insights

  Aim to schedule a Red Team review about two-thirds through the proposal development so you have time to respond to their recommendations. Use the Red Team to evaluate your draft proposal for customer focus, completeness, and clear communication of your win strategy and solution. A good Red Team Review simulates a source-selection evaluation of

  Avoid the risk of your evidence being overlooked due to being relegated to a separate section of your proposal. Instead integrate relevant experience and past performance into the body of the proposal adjacent to your claims. Relevant experience applies to the organisation as a whole, the specific actions required, or the experience of the

  Determine your organisation’s current BD capability, set an improvement target and monitor your progress towards it. Business Development (BD) capability is much more than sales training or sales process. It is a broader topic that includes Capture or Pursuit Management, Sales Management and Bid Management. Improving BD capability therefore needs senior leadership and management

  Customers realise that the seller’s senior managers and business development professionals will not be delivering a significant portion of the services after the contract is signed. So it is important to convince the customer that your key program people, starting with the program or contract manager, are both capable and compatible. This is especially

Decision makers are more likely to worry about risk, what could go wrong, than about relatively minor price or technical differences. Some sellers prefer to avoid any discussion of risk. They correctly see risk as negative but incorrectly avoid discussing risk because it is a negative topic. Identifying and highlighting mitigation of key project risks,

…to prepare a written, action-oriented capture plan for each major opportunity A formal capture plan helps an organisation achieve a more realistic understanding of the opportunity, leading to: • Improved bid decisions • Improved solutions and capture strategies • Greater consensus and information transfer • Saved time, reduced capture cost and improved win rates

  You need to make sure the most advantageous partners, and the best talent are available. But be sure to develop your selection criteria based upon customer requirements and issues, not just counterbalancing strengths and weaknesses of the teaming organisations. Customers require time to understand and accept your positioning of your team – so plan

  A strong business development process focuses on quality of outputs, not procedure When organisations decide they need to formalise their business development process they usually start with governance – that is, the approvals framework they use to make decisions about what they bid for, how they price it and how they manage the risks

  Create Stronger Win Strategy & Proposals: Identify your discriminators by understanding your prospect, your competitors and yourself. A discriminator is a feature of your offer that differs from your competitor’s offer and is acknowledged by your prospect as important to them. Consider two key issues to determine your most effective discriminators: 1.Ensure you have