Shipley Insights

  Benefits cannot be accurately addressed until the customer and the seller develop a common vision of the customer’s issues and needs and of an acceptable solution. Sellers that claim to know the benefits of their offerings before collaborating with the prospect are guessing. The risk of failing to test your assumptions about benefits to

  Verbs are the most powerful and direct part of speech – use precise, powerful, descriptive verbs in your proposals. Avoid wimpy verbs that obscure meaning, such as allow, allow for, permit, provide, perform and ensure. Many writers turn verbs into nouns, making the sentence more distant from the reader. Replacing adjectives with verbs also

  The bid validation decision is initiated by the receipt of the final bid request. The goal is to identify any requirements that preclude bidding. Requirements that might preclude biding are known as “show stoppers” – for example changes in requirements you cannot meet, an unreasonable schedule, unacceptable performance warranties or penalties. Another show stopper

  Customers want to see a team that has worked together successfully on prior, similar programs. Customers suspecting teaming incompatibilities turn elsewhere. The program manager will manage the winning team, so maximise your success by including them in teaming partner selection and contracting. Far too frequently, management decides to team, but the individuals involved do

  Aim to schedule a Red Team review about two-thirds through the proposal development so you have time to respond to their recommendations. Use the Red Team to evaluate your draft proposal for customer focus, completeness, and clear communication of your win strategy and solution. A good Red Team Review simulates a source-selection evaluation of

  Avoid the risk of your evidence being overlooked due to being relegated to a separate section of your proposal. Instead integrate relevant experience and past performance into the body of the proposal adjacent to your claims. Relevant experience applies to the organisation as a whole, the specific actions required, or the experience of the

  Determine your organisation’s current BD capability, set an improvement target and monitor your progress towards it. Business Development (BD) capability is much more than sales training or sales process. It is a broader topic that includes Capture or Pursuit Management, Sales Management and Bid Management. Improving BD capability therefore needs senior leadership and management

  Customers realise that the seller’s senior managers and business development professionals will not be delivering a significant portion of the services after the contract is signed. So it is important to convince the customer that your key program people, starting with the program or contract manager, are both capable and compatible. This is especially

Decision makers are more likely to worry about risk, what could go wrong, than about relatively minor price or technical differences. Some sellers prefer to avoid any discussion of risk. They correctly see risk as negative but incorrectly avoid discussing risk because it is a negative topic. Identifying and highlighting mitigation of key project risks,