The physical design of your proposal emphasizes or de-emphasizes your messages much like body language, word dynamics, and facial expressions in conversation.
A well-organised, visually appealing design helps evaluators find what they need to know rapidly and easily, while reflecting your organisation’s professionalism. Visual elements entice readers, the organisation is easy to follow, answers are easy to find, key points stand out, graphics are clear and conveniently placed, and the text is easy to read.
Don’t underestimate the importance of layout and ease of navigation. Consider these comments from an evaluator:
“Every answer was where we expected to find it. After we read it, we found that you did not fully comply with our requirements. But it was too late; everyone liked it too much.”
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