Tip 38- We are highly visual beings -make sure your visuals are… - Shipley Asia Pacific

• Time poor
• Not involved in the close study and assessment of main body content
• Human beings and.. hard-wired to experience information in the following order; graphics, associated captions, headings, sentence call-outs/quotes, high-level summaries

Make this work for you and not against you by:

1. Using clear, relevant graphics to communicate competitive strategy
2. Using captions to reinforce the associated benefits to your clients
3. Choosing informative headings or subheadings for section
4. Breaking up text-heavy sections with relevant and call-outs & quotes
5. Writing compelling Executive Summaries which provide them with a stand-alone business case for choosing you!