…..working for you and not against you.
Key decision makers and influencers behind buying decisions are:
• Time poor
• Not involved in the close study and assessment of main body content
• Human beings and.. hard-wired to experience information in the following order; graphics, associated captions, headings, sentence call-outs/quotes, high-level summaries
Make this work for you and not against you by:
- Using clear, relevant graphics to communicate competitive strategy
- Using captions to reinforce the associated benefits to your clients
- Choosing informative headings or subheadings for section
- Breaking up text-heavy sections with relevant and call-outs & quotes
- Writing compelling Executive Summaries which provide them with a stand-alone business case for choosing you!