…over your competitors? Are you articulating this in your proposals?
Win themes or major theme statements tie a single, unique discriminator to a critical customer need. Themes tell readers why they should select you.
Winning proposals use theme statements throughout the entire proposal to reinforce win strategy across each section of the response. They also:
•use theme statements consistently
•link benefits to features, stating benefits first
•quantify benefits when possible
•ensure benefits go beyond advantages
•tailor there structure and approach to the evaluation process