Tip 75 – Less is more – use colour where it adds the most value. - Shipley Asia Pacific

Colour is a visual emphasis device and can be used to reinforce your strategy throughout your response and convey the essence of the sale.

Use coloured highlights and graphics to:

•Enhance the impact of your Executive Summary

•Highlight or illustrate the benefit of a product or service

•Support your claims of experience and offer proof of performance

•Establish the mood you want to evoke in the reader