---
title: History of Shipley
description: A customer-focused approach to business winning. Meet the team, explore our history, & learn how we can support your aspirations in growing your business.
---
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PHONE: [+61 (2) 9232 2030](tel:+61292322030)E-MAIL: [youwin@shipleywins.com.au](mailto:youwin@shipleywins.com.au)
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# ABOUT SHIPLEY
SHIPLEY ASIA PACIFIC - SUPPORTING ASPIRATION
## WHAT WE VALUE IN YOU
If you don’t know anything about Shipley, the one thing you need to know is that at the centre of all our methodology, practices, systems and processes is customer focus. Whether you’ve attended a workshop, flipped through a Proposal Guide, or someone from your office mentioned, *“We do Shipley here”*, you’d know that customer focus is the name of our game.
What is customer focus, anyway?
Well, it’s about putting your customer before yourself as the seller. Putting them at the centre of every conversation, interaction, strategy, and proposal. In other words- serving your customer as opposed to selling them a service.
And since we like to practise what we preach here at Shipley Asia Pacific, you can see why a whole web page dedicated to us is difficult to do. We don’t want to talk about ourselves; you have better things to do! And we don’t want to bore you with grandiose statements and mind-numbing cliches, either. So, let’s skip that part.
What are your business-winning aspirations? We know that looks a bit different to everyone.
For some of you, your aspirations may be to grow your capabilities so you can leverage them in your next salary negotiation. You may aspire to lead your team to new heights and give them more opportunities to succeed. Your aspirations may lie in securing the next must-win contract to support your business in the years to come. You might set your sights on growing organisational capability- to lay the foundations of sustainable business development practices that can endure and grow long after you’re gone and retired on a beach.
Your aspirations may be very different, but ours is always the same. To meet you where you're at and help you take the next step on your path.
*“It has dramatically changed my view on how we need to be bidding for work and I now understand the reasons why we have been unsuccessful for some recent tenders. *
*I will be recommending Shipley workshops to everyone I know and look forward to an early retirement on the back of all the work I'm now going off to win ;)”*
DirectorEducation Services
*“The Shipley training and ongoing coaching will ensure the entire organisation remains aligned with a common business and proposal development process which will provide the basis for winning the major bids that we position for in the months and years to come.”*
Business Development General ManagerMaritime Services
*"Using Shipley’s tools and strategies, our Tertiary Training College successfully bid on a recent tender against 160 other bidders. The tender increased our annual government funding by 100%. Although the tender was technically non-compliant we were successful in lobbying key decision makers and also created positive relationships for future tenders. We believe that Shipley was a critical component in our success.”*
DirectorEducation Services
*“Our win ratio for major bids has risen to 70% from a significantly lower base from the previous year. The training and consulting work Shipley has done will be the foundation for further dramatic change."*
General ManagerTelecommunication Services
*"Where Shipley really added value was in the area of putting the customer’s needs into every part of the document – putting us in the customers shoes”.*
Executive General ManagerConstruction Services
*“I wish we could purchase a cloned, mini-me of Jeremy – for my desk as well as my team/colleagues – to be the Shipley best practice voice in our ear!”*
Director of Sales and MarketingDefence and Security
SHIPLEY ASIA PACIFIC
## MEET THE KEY MEMBERS OF YOUR SHIPLEY TEAM
TOUCH
Jeremy Pollard Director, Business Growth Consultant
[tel:+61292322030](tel:+61292322030)
Jeremy Pollard Director, Business Growth Consultant
TOUCH
Amy Lees Managing Director Shipley Asia, Business Growth Consultant
[tel:+6590082034](tel:+6590082034)
Amy Lees Managing Director Shipley Asia, Business Growth Consultant
TOUCH
Shane Fairweather BUSINESS GROWTH CONSULTANT, DEFENCE
[tel:+61292322030](tel:+61292322030)
Shane Fairweather BUSINESS GROWTH CONSULTANT, DEFENCE
TOUCH
Ken Grace Bid Augmentation Team Lead
[tel:+61292322030](tel:+61292322030)
Ken Grace Bid Augmentation Team Lead
TOUCH
Nigel Catchlove Business Growth Consultant, DEFENCE
[tel:+61292322030](tel:+61292322030)
Nigel Catchlove Business Growth Consultant, DEFENCE
TOUCH
Don Lowe Business Growth Consultant, Adaptive Leadership
[tel:+61292322030](tel:+61292322030)
Don Lowe Business Growth Consultant, Adaptive Leadership
TOUCH
Amanda Reid-Young Director
[tel:+61292322030](tel:+61292322030)
Amanda Reid-Young Director
TOUCH
Martin Coombs DIRECTOR, BUSINESS GROWTH CONSULTANT
[tel:+61292322030](tel:+61292322030)
Martin Coombs DIRECTOR, BUSINESS GROWTH CONSULTANT
TOUCH
Cheryl ZHANG PROJECT MANAGER, BUSINESS GROWTH CONSULTANT
[tel:+61292322030](tel:+61292322030)
Cheryl ZHANG PROJECT MANAGER, BUSINESS GROWTH CONSULTANT
TOUCH
Julia Kracht Value Communications Lead, Business Growth Consultant
[tel:+61292322030](tel:+61292322030)
Julia Kracht Value Communications Lead, Business Growth Consultant
TOUCH
Jaffa Paw-ffice manager, Sydney
Jaffa Paw-ffice manager, Sydney
WHERE WE STARTED, WHERE WE ARE, AND WHERE WE'RE GOING
## THE SHIPLEY STORY
- .svg)
### 1972 - SHIPLEY WAS BORN
Shipley Associates was founded by Richard Shipley as a communications consulting and training firm. Publishing original writing guides.
- -1.jpg?width=300&name=Untitled%20design%20(1)-1.jpg)
### 1988 - SPECIALISATION IN PROPOSALS
Stephen Shipley (cousin to Richard) joins the organisation and begins to specialise in proposals and bids, opening offices in Utah, Washington DC, and Switzerland.
- .svg)
### 1989 - APMP FOUNDATIONS
Stephen founded the Association of Proposal Management Professionals (APMP) and to this day it is the only professional body representing proposal professionals. The Shipley Proposal Guide was used as the APMP’s Body Of Knowledge until their own variation was finalised.
- .png?width=300&name=Untitled%20design%20(90).png)
### 2001 - 2011 - DOCUMENTING BEST PRACTICE
Stephen honed his focus on the bid and proposal world, overseeing the creation of the Shipley Proposal, Capture, and BD Lifecycle Guides with author Larry Newman. These publications are revised and updated every few years and are now the de facto work-winning standard for complex pursuits.
- .jpg?width=300&name=Untitled%20design%20(7).jpg)
### 2003 - SHIPLEY REACHES APAC
Following in the footsteps of Shipley UK, Shipley Asia Pacific was created to service changing global markets and the growth in formal tendering processes. Our first office in Sydney was followed by offices in New Zealand, Japan and South Korea.
- 
### 2008 - APMP ANZ Chapter
The Shipley Asia Pacific team was instrumental in creating a local base of APMP membership - leading to the current ANZ Chapter that now boasts over 500 members.
- .jpg?width=300&name=Untitled%20design%20(6).jpg)
### 2014 - EXPANDING CAPABILITIES
Under new management, Shipley Asia Pacific has expanded our training and consulting offerings to meet the needs of our government and business customers at all stages of the Business Development Lifecycle. We have adapted and localised concepts, materials and media to suit our customers across the region.
- 
### 2021 - REPRESENTATION IN SINGAPORE
We added a Singapore-based consultant to our roster to support our customers throughout Asia Pacific.
- 
### 2023 - OUR GLOBAL TEAM
With over 14 offices around the world Shipley is globally recognised as the leading authority on business development and proposal process. Shipley's intellectual property is integrated into the core processes of leading defence contractors and has trained tens of thousands worldwide.
- 
### TODAY
You will benefit from our global IP and best practices and our 50+ years of experience helping people fulfil their aspirations in the world of business winning. We will meet you wherever you are on your business development journey and are here to support you in any way we can.
NOW, LET'S HAVE A CHAT AND TALK ABOUT YOU
## GET IN CONTACT TO DISCUSS GROWING YOUR BUSINESS WINNING CAPABILITY
[.svg)](https://shipleywins.com.au?hsLang=en-au)
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