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PHONE: +61 (2) 9232 2030E-MAIL: youwin@shipleywins.com.au
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PHONE: +61 (2) 9232 2030E-MAIL: youwin@shipleywins.com.au
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content planning and production

CONTENT PLANNING & REVIEW

Content development that carries your strategy from capture to submission. 

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Comprehensive Editing & Content Improvement

A fast, detailed edit of your draft materials to enhance customer focus, persuasion, compliance, and competitive positioning.  Prioritise achievable goals within your time constraints, utilising best practice guidelines with a thorough review by your Shipley consultant. 

 
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Structured Planning & Strategy Sessions

Reviewing tender requirements, win strategies, competitive information, and existing draft materials. For improved proposal content quality this includes the planning and preparation stages, through assessments and prioritisation of key proposal elements.

 

 
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Personalised Support & Mentoring

Mentoring content task owners to accelerate content development and ensure the content aligns with your current opportunity, capture and proposal strategies. Skills transfer with personalised edits and explanations. Also applicable for strengthening stock reuse content for future opportunities and proposals.
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Ongoing Collaboration & Review

Strengthen your pWin with support for ongoing content reviews and strategy adjustments as well as ongoing mentoring for opportunity and task owners throughout the capture process, to support adapting strategy and enhanced collaboration. 

APPLYING YOUR STRATEGY TO YOUR CONTENT DEVELOPMENT

Enhance your proposal and position your organisation to win with content development that aligns with your strategy. Receive comprehensive support on content development throughout the pre-tender capture phase, proposal planning phase, and beyond. With a combination of strategy-driven content support, editorial support, and quality improvement at various stages, ensure your proposal stands out and aligns with your win strategy. 

 

Shipley Content Planning and Review is rooted in telling the right story about the right topics in the right way, ensuring that every piece of content—from the Executive Summary to success stories—builds trust, substantiates your claims, and positions you to win.

SCHEDULE A CALL

Discuss your upcoming opportunities and options for support.
CHAT with a Shipley consultant
IS THIS YOUR REALITY?

CLIENTS OFTEN TELL US

  • They struggle to articulate value propositions that resonate with the client and differentiate them from competitors.
  • They need new strategic content to support repositioning in the market or targeting a new customer segment.
  • Their content often does not align with their overall business, sales or proposal strategy.
  • Leading up to submission, they find it hard to prioritise the content needed in the proposal to secure the contract.
  • Content previously used to support the opportunity no longer reflects their current offerings, strategy, or the evolving expectations of their customer. 
  • In complex sales cycles they require detailed, technical, and highly persuasive content to guide prospects through the decision-making process.

Strategically aligned, customer-focused, and competitive content development. 

SUPPORTING THE DEVELOPMENT OF STRATEGIC CONTENT

CLIENTS USE US TO

  • Develop a persuasive narrative that supports their bid using content that aligns their capture and bid strategies.

  • Increase the impact of their proposals with content that is customer-focused, relevant, persuasive, and competitive.

  • Provide their sales and BD leaders with content to support their pursuit of strategic opportunities. 

     

  • Demonstrate their organisation's capabilities to their client with content that builds trust and substantiates their solution. 
  • Improve proposal content quality to address their customers' hot buttons, emphasise their strengths, and mitigate perceived weaknesses.
  • Prepare their organisation for AI capability by developing a high-quality content library.

 

SCHEDULE A CALL

Discuss Content Planning and Review for your team. 
CHAT with a Shipley consultant

“Through Shipley's help, we have the ultimate resources to create proposal materials that support our sales people in winning business. We are now able to more effectively show the value of our products to potential clients.” 

MANAGING MANAGER
"Thanks also personally to Shipley for coaching recently. The reading of our materials and coaching on proof points, forward loading from the client’s perspective and ghosting were particularly useful tips and I’m sure they were substantial contributors to the great outcome.” 
MANAGING DIRECTOR