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PHONE: +61 (2) 9232 2030E-MAIL: youwin@shipleywins.com.au
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PHONE: +61 (2) 9232 2030E-MAIL: youwin@shipleywins.com.au
Shop Now
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WINNING EXECUTIVE SUMMARIES

Clearly explain your value proposition

DRIVE FAVOURABLE PURCHASING DECISIONS

Enhance your skills in crafting compelling Executive Summaries. Learn how to align your proposals with customer needs, write with a customer-focused approach, and utilise the Four-Box structure to streamline the writing process. Refine your executive summary writing skills and effectively communicate the unique value of your solutions.
Winning Executive Summaries

YOU WILL LEARN HOW TO

  • Win more bids by giving the customer a business case for choosing you over the competition
  • Reinforce the strategies and messaging of the sales or capture team in the key content of your Executive Summary
  • Write with customer focus that makes the customer want to read your proposal – and buy from you
  • Use the Executive Summary to keep the solution team and subject matter experts on-message
  • Use the Four-Box structure, organised around client issues, to make the writing task much easier

WHO SHOULD ATTEND?

Built for anyone who talks to the customer and is responsible for identifying opportunities and developing a win strategy. 
  • Bid Sponsors
  • Proposal Leads
  • Capture Managers 
 

 
  • Opportunity Owners
  • Bid Managers
  • Proposal Writers

 

96% Of WES participants believed that workshop was effective for them
9.5/10 people would recommend this workshop to a colleague
93% of the skills learned are usable on the job, according to WES participants
Winning Executive Summaries

WORKSHOP PROGRAM

What you can expect from your Shipley learning

1
participate in your course
Instructor-led training featuring live sessions and practical exercises, including case studies, through out the day. You will engage in interactive learning and group work, receiving direct feedback from your instructor.
2
reinforce learning with your facilitator
Following your workshop, a 1:1 call will be scheduled with your facilitator. Follow-up calls are offered to answer any questions you may have. The agenda for these sessions is entirely up to you.
3
Validate your skills with shipley certifcation
Upon completing the course, you will receive a Winning Executive Summaries Certificate of Attendance and 1 credit that can be used towards your Shipley Method Certification.
4
expand learning with the Business Winning Centre

Visit your Business Winning Centre to access your materials, tools, and templates from past workshops, regularly updated resources, and access to Shipley consultants for support.
business professionals walking

“This course has taken the fear out of executive summary writing for me. I feel more prepared and structured to present better quality proposals.” 

WORKSHOP PARTICIPANTWINNING EXECUTIVE SUMMARIES

“The writing executive summaries course delivered on all of my expectations for this session and has provided some very practical techniques our sales team can use.” 

WORKSHOP PARTICIPANTWINNING EXECUTIVE SUMMARIES

"This workshop helped think from a client’s perspective and provided means to articulate the value proposition in a more structures, impactful and succinct manner.”

WORKSHOP PARTICIPANTWINNING EXECUTIVE SUMMARIES

"A well structured training session with very good connectivity to other aspects of the business development process."

WORKSHOP PARTICIPANTWINNING EXECUTIVE SUMMARIES
Not sure if this is the course for you?

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