Shipley Asia Pacific – YOU WIN
  • Asia Pacific Headquarters
  • Level 3, 109 Pitt St, Sydney NSW Australia 2000
  • Office Hours
  • Mon to Fri: 9am-5pm

Build a Winning Strategic Position

How Do I Identify My Customers’ Pain Points?

How can I differentiate our company from our various competitors?

Write Winning Proposals

How Do I Write About The Customer Rather Than Me?

How can I align my solution with the customers pressing needs?

Develop a Winning Capability

How Do We Train Our People To Win More Business?

How do I build winning bid teams to drive growth in our business?


Whether you need immediate help on a must-win proposal or a complete transformation of your business development process - Shipley can help.

Our experienced cadre of consultants and experts bring years of real-world experience helping clients win must win deals.


Build lasting capability through the most valuable training curriculum available for winning government or commercial business.

Bid Support

Our clients average an 88% win rate on bids when they engage Shipley to help manage and develop their proposal.

BD Consulting

Stop the cash drain and frustration resulting from disorganised and dysfunctional sales and BD operations and culture.


Leverage expert resources to boost your bid writing capability helping you win new business efficiently and effectively.

Helping Business Improve Their Win Rate Since 1972

For over 45 years, companies and individuals have repeatedly selected Shipley Associates to help them improve their business development performance, capabilities, and sales communications. Whether competing for large or small contracts, Shipley helps clients improve the probability of winning business.

Across the globe, Shipley clients win business now and build long-term sustainable capability when applying our blended-services model. By flexibly combining consulting support, training services, and integrated tools, Shipley clients improve their win probability and gain a sustainable competitive advantage. Clients worldwide value this blend of solutions.

Countries with Offices
Years in Business
Percent Win Rate
$Million in Bids Supported

Key Business Metrics

New Business Win rate

Incumbent Win Rate

% of existing customer contracts that are renewed, for those that have such contracts

Capture Rate

% of dollars on offer that you succeed at ‘taking off the table’

Bid Costs

an approximation of the time spent by the members of the team that contributed to each bid / proposal and their related costs in terms of salary and overhead

The Number of “No Bid” Decisions Made per Month

a sign of business maturity compared to the ‘let’s bid for this because its in our technical sweet spot’ approach that many companies adopt

Average Daily Hours Worked by the Members of your Bid Teams

to help identify to what extent the bid team is under-resourced and working too hard

Feedback From Our Clients

Words from our trusted clients

  • “This was one of the best professional courses I have ever undertaken”
    - Michelle
  • “I’ve never read an executive summary like this before, but I love it. The customer could read it and buy based just on the executive summary.” - Russel
  • “Shipley techniques and principles are invaluable to any organisation bidding competitively for work in their market”
    - Paul

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Spend Less, Win More

Shipley Tips

Tweaks and Tips to drive your business further


Tip 91 – State your most important point first

Make sure evaluators get their answers as quickly as possible. State your most important point first. Proposal evaluators read until satisfied, score the question, then look for the answer to the next question. Writers’ styles are influenced by the documents they read. So proposal writers with a technical background often ...

Tip 89 – Resumes: are they PROPOSAL fit?

Resumes should be organised according to the readers needs. Proposal resume evaluators, rather than screening to eliminate individuals face a more complicated task. They are assessing for: •Understanding of the customer’s needs •Degree of commitment •Match between position requirements and the individuals proposed •Team coverage of all requirements Best-in-class resumes: ...