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CUSTOMER FOCUSED CONVERSATIONS
Use conversations to build
“trusted advisor” status with customers
LEVERAGE EVERY CUSTOMER INTERACTION TO WIN
Your team will gain insights and practice techniques to engage buyers through meaningful conversations that address their concerns and future aspirations. Strengthen trust and rapport using customer focus principles, active listening techniques, and adaptive questioning strategies taught in this 1-day workshop.
SCHEDULE A CALL
Discuss growing your team's business-winning capability with the Customer Focused Conversations workshop.
Customer Focused Conversations
YOUR TEAM WILL LEARN HOW TO
- Demonstrate customer focus in every conversation
- Apply active listening techniques to improve their customer's experience
- Ask the questions that will give them insight into the customer issues and requirements
- Prepare for conversations that will advance the customer relationship
- Play information back for validation
WHO SHOULD ATTEND?
Built for anyone who talks to the customer and plays a part in identifying, qualifying, and advancing opportunities in your organisation.
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Business Developers
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Project Managers
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Opportunity Managers
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Sales Professionals
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Sales Management
92%
Of CFC participants believed that workshop was effective for them
9.5/10
people would recommend this workshop to a colleague
86%
of the skills learned are usable on the job, according to CFC participants
Customer Focused Conversations
WORKSHOP PROGRAM
What you and your team can expect from your Shipley learning investment.
1
PRE-WORKSHOP CONSULTATION
An important opportunity for your workshop sponsor to discuss with your facilitator any unique and specific issues, concerns, and objectives to be taken into account to ensure ideal workshop delivery.
2
TEAM WORKSHOP Participation
Instructor-led training featuring live sessions and practical exercises, including case studies, throughout the day. Your team will engage in interactive learning and group work, receiving direct feedback from your instructor.
3
REINFORCE LEARNING WITH WORKSHOP FACILITATOR
Following the workshop, each member of your team will be offered a 1:1 call with their workshop facilitator. Follow-up calls are intended to answer any questions your team may have. The agenda for these sessions is entirely up to them.
4
VALIDATE THE SKILLS OF YOUR TEAM WITH SHIPLEY CERTIFCATION
Upon completing the workshop, each team member will receive a Customer Focused Conversations Certificate of Attendance and 1 credit that can be used towards their Shipley Method Certification.
5
expand learning with the Business Winning Centre
Your team will gain lifetime access to the Shipley Business Winning Centre. There, they will have their materials, tools, and templates from past workshops, as well as a library of regularly updated resources and access to Shipley consultants for support.
6
POST WORKSHOP CONSULTATION & REPORT REVIEW
Maximise your workshop investment with follow-up reinforcement activity based upon anecdotal feedback from workshop participants and reviewing and analysing their Shipley consultant workshop sponsor report.
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“Thoroughly enjoyed the collaborative nature of the workshop. Especially the practical application of theory using role play.”
WORKSHOP PARTICIPANTCUSTOMER FOCUSED CONVERSATIONS
“Challenging customers appropriate times in sales approach without negative connotation. Processes and techniques around that.”
WORKSHOP PARTICIPANTCUSTOMER FOCUSED CONVERSATIONS