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BDCMM

Capability Maturity Model® for Business Development

Version 2.1
Paul Deighton & Howard Nutt

DESCRIPTION

Version 2.1 of the Capability Maturity Model® for Business Development (BD-CMM V2.1) is an incremental update to the major revision made in Version 2.0, which itself reflected significant, world-wide operational experience, lessons learned, and research studies since BD-CMM was first published in 2004.

The BD-CMM is relevant for anyone involved at the front end of the business life cycle, where an organisation’s strategic direction is defined, presence in the marketplace is established, and existing or prospective customers are engaged to procure the organisation’s offerings.

The BD-CMM also guides organisations that are experiencing critical changes, whether these are the result of downsizing, mergers, acquisitions, rapid growth, or major transitions in strategic direction.

 

 

 

ePublication-Capability-Maturity-Model®-for-Business-Development-Version-2.1

 

  • WHAT IS BD-CMM?
  • AUDIENCE

Capability Maturity Model® for Business Development (BD-CMM):

Codifies established industry best practices in Business Development into a framework that supports maturity growth through well defined, proven growth paths. It is an essential part of winning business.

 

RECOMMENDED FOR:

Those who are responsible for developing opportunities, managing BD/sales and marketing activities, implementing BD practices, and assuring continuing growth and viability in the organisation’s marketplace(s).

In addition, it is useful to managers who want to guide their organisations and personnel in BD best practices, as well as to those attempting to understand the capability and maturity of their BD operations.

 

eBOOK

AU$88
Make personal notes, annotations, or highlights in this digital copy of the Capability Maturity Model for Business Development anywhere you go. 
Where can I view my eBook? Viewing your Proposal Guide eBook will take place on the Kortex App. (A link to Kortex will be emailed to you after purchase.)
How many devices can I download my eBook? You can download your guide on up to 3 devices.
When can I expect my printed copy to arrive?
  • You will receive an email with tracking information when your order is dispatched.