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Capability Maturity Model® for Business Development
DESCRIPTION
Version 2.1 of the Capability Maturity Model® for Business Development (BD-CMM V2.1) is an incremental update to the major revision made in Version 2.0, which itself reflected significant, world-wide operational experience, lessons learned, and research studies since BD-CMM was first published in 2004.
The BD-CMM is relevant for anyone involved at the front end of the business life cycle, where an organisation’s strategic direction is defined, presence in the marketplace is established, and existing or prospective customers are engaged to procure the organisation’s offerings.
The BD-CMM also guides organisations that are experiencing critical changes, whether these are the result of downsizing, mergers, acquisitions, rapid growth, or major transitions in strategic direction.
