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Proposal Guide

Shipley Proposal Guide

5th Edition
Larry Newman, PPF. APMP


With over 1.2 million copies in circulation, Version 5.0 includes over 50 topics and dozens of sample documents showing how to apply best practices.

The Proposal Guide also provides valuable cross-references to the Shipley Capture Guide and the Shipley Business Development Lifecycle Guide. The combined series of guides provides ongoing support to sales, capture and business development professionals at all levels.


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  • Proposal Strategy
  • Customer Focus
  • Outlining
  • Proofreading and Revising
  • Storyboards and Mockups
  • Task Order Proposals

  • Grant Proposals
  • Active/Passive Voice
  • Bid/No-Bid Decisions
  • Compliance and Responsiveness
  • Page and Document Design
  • Virtual Team Management


  • Proposal Writers
  • Proposal/Bid Coordinators
  • Proposal/ Bid Managers
  • Proposal Contributors (SMEs)
  • Sales/BD Managers


Added sections include: 

  • Color Team Reviews - describes reviews specific to the proposal phase of business development and includes desired inputs and outputs of effective reviews.
  • Proofreading, Editing, and Revising -  offers detailed guidance on evaluating your proposal, from individual sentences to the proposal as a whole.

Sections revised to reflect changes in the market and technology:

  • Electronic Submittal
  • Graphics
  • International Proposals
  • Page and Document Design

New model documents, including:

  • A formally solicited government proposal - featuring updated callouts of effective proposal practices.


Your Shipley Proposal Guide will be printed on demand and shipped to you.


Make personal notes, annotations, or highlights in this digital copy of the Shipley Proposal Guide anywhere you go. 

What readers are saying...

"Shipley Proposal Guide is an outstanding resource for the rookie as well as the seasoned proposal manager!

I'm starting from scratch. I've been on the side line helping but never managing the proposal activity. When the day came to be the Proposal Manager I turned to an expert and was refered to Shipley's Guide. What a time saver. Everything in one place and easy to understand. Major or minor proposal is no different--The guidance in Shipley's can be tailored. Get it! Best investment you can make."
"I've written grants and proposals for years. Never heard of Shipley until I was looking for contract work, and companies were requesting Shipley's experience. Purchased the book, and I am so HAPPY I did. It is like the Bible for proposal writing. From the first page you gain knowledge. It is easy to understand, straight forward, and the examples are incredible. I wish I knew about this book 10 years ago."
"Step-by-step process with a workable 3-column​ process drives learning effectively and efficiently. A must-add to every company's business library."

"I forgot what I knew and this book does an excellent job of reminding me what really counts. Proposals are hard and in today's competitive climate, getting it right is critical."

Where can I view my eBook? Viewing your Proposal Guide eBook will take place on the Kortex App. (A link to Kortex will be emailed to you after purchase.)
How many devices can I download my eBook? You can download your guide on up to 3 devices.
When can I expect my printed copy to arrive?
  • You will receive an email with tracking information when your order is dispatched.