Skip to content
work colleagues

CAPTURING NEW BUSINESS

Grow your business through targeted pursuits

ENHANCE YOUR COMPETITIVE POSITIONING & SUCCESS

 
Identify and secure strategic business opportunities with the strategies and skills taught in the Capturing New Business 2-day workshop. Your team will learn to engage effectively with customers, allocate responsibilities within capture planning, make informed bid decisions, and develop winning strategies through expert-led sessions and practical exercises. 

SCHEDULE A CALL

Discuss growing your team's business-winning capability with the Capturing New Business workshop.

Capturing New Business

YOUR TEAM WILL LEARN HOW TO

  • Influence the customer’s decision by better understanding their buying process
  • Effectively allocate responsibilities based on a clear definition of the roles of capture planning
  • Make defensible bid/no-bid decisions using Pwin (the probability of win) to prioritise where they focus their efforts

  • Build a Win Strategy tailored to the customer using simple tools to analyse and apply their knowledge
  • Maintain progress towards a winning position by developing and executing a capture action plan

WHO SHOULD ATTEND?

Built for anyone who is responsible for capture planning and strategy within your organisation.
  • Capture Managers
  • Opportunity Managers
  • Business Developers
 

 
  • Sales Professionals
  • Sales Management
  • Strategic Bid Managers
84% Of CNB participants believed that workshop was effective for them
9/10 people would recommend this workshop to a colleague
85% of the skills learned are usable on the job, according to CNB participants
Capturing New Business

WORKSHOP PROGRAM

What you and your team can expect from your Shipley learning investment.

1
PRE-WORKSHOP CONSULTATION
An important opportunity for your workshop sponsor to discuss with your facilitator any unique and specific issues, concerns, and objectives to be taken into account to ensure ideal workshop delivery. 
2
TEAM WORKSHOP PARTICIPATION
Instructor-led training featuring live sessions and practical exercises, including case studies, over two days. Your team will engage in interactive learning and group work, receiving direct feedback from their instructor.
3
REINFORCE LEARNING WITH WORKSHOP FACILITATOR
Following the workshop, each member of your team will be offered a 1:1 call with their workshop facilitator. Follow-up calls are intended to answer any questions your team may have. The agenda for these sessions is entirely up to them.
4
VALIDATE THE SKILLS OF YOUR TEAM WITH SHIPLEY CERTIFCATION
Upon completing their workshop, each team member will be awarded a One Star Badge in Capture Planning to recognise their knowledge of Shipley best practices. 
5
expand learning with the Business Winning Centre

Your team will gain lifetime access to the Shipley Business Winning Centre. There, they will have their materials, tools, and templates from past workshops, as well as a library of regularly updated resources and access to Shipley consultants for support.

6
POST WORKSHOP CONSULTATION & REPORT REVIEW

Maximise your workshop investment with follow-up reinforcement activity based upon anecdotal feedback from workshop participants and reviewing and analysing their Shipley consultant workshop sponsor report. 

business professionals walking

"Jack expertly tailored his approach to our business needs and allowed us to immediately uplift our organisation's maturity in winning new work."

WORKSHOP PARTICIPANTCAPTURING NEW BUSINESS

"I really enjoyed the conversational approach to training.  This allowed us to discuss and consider how we can integrate the learnings with our existing processes and practices.” 

WORKSHOP PARTICIPANTCAPTURING NEW BUSINESS

"An in-depth dive into capturing new business. Ideas and tools are made digestible and how to use them is engagingly presented."

WORKSHOP PARTICIPANTCAPTURING NEW BUSINESS
Not sure if this is the course for your team?

SCHEDULE A CALL WITH A SHIPLEY CONSULTANT