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PHONE: +61 (2) 9232 2030E-MAIL: youwin@shipleywins.com.au
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PHONE: +61 (2) 9232 2030E-MAIL: youwin@shipleywins.com.au
Shop Now
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WINNING EXECUTIVE SUMMARIES

Clearly explain your value proposition

DRIVE FAVOURABLE PURCHASING DECISIONS

Enhance your team's skills in crafting compelling Executive Summaries. Participants learn how to align their proposals with customer needs, write with a customer-focused approach, and utilise the Four-Box structure to streamline the writing process. Build team capability and effectively communicate the unique value of your solutions.

SCHEDULE A CALL

Discuss growing your team's business-winning capability with the Winning Executive Summaries workshop.
CHAT WITH A SHIPLEY CONSULTANT
Winning Executive Summaries

YOUR TEAM WILL LEARN HOW TO

  • Win more bids by giving the customer a business case for choosing you over the competition
  • Reinforce the strategies and messaging of the sales or capture team in the key content of your Executive Summary
  • Write with customer focus that makes the customer want to read your proposal – and buy from you
  • Use the Executive Summary to keep the solution team and subject matter experts on-message
  • Use the Four-Box structure, organised around client issues, to make the writing task much easier

WHO SHOULD ATTEND?

Built for anyone in your organisation who talks to the customer and is responsible for identifying opportunities and developing a win strategy. 
  • Bid Sponsors
  • Proposal Leads
  • Capture Managers 
 

 
  • Opportunity Owners
  • Bid Managers
  • Proposal Writers

 

96% Of WES participants believed that workshop was effective for them
9.5/10 people would recommend this workshop to a colleague
93% of the skills learned are usable on the job, according to WES participants
Winning Executive Summaries

WORKSHOP PROGRAM

What you and your team can expect from your Shipley learning investment.

1
PRE-WORKSHOP CONSULTATION
An important opportunity for your workshop sponsor to discuss with your facilitator any unique and specific issues, concerns, and objectives to be taken into account to ensure ideal workshop delivery. 
2
TEAM WORKSHOP PARTICIPATION
Instructor-led training featuring live sessions and practical exercises, including case studies, over two days. Your team will engage in interactive learning and group work, receiving direct feedback from their instructor.
3
REINFORCE LEARNING WITH WORKSHOP FACILITATOR
Following the workshop, each member of your team will be offered a 1:1 call with their workshop facilitator. Follow-up calls are intended to answer any questions your team may have. The agenda for these sessions is entirely up to them.
4
VALIDATE THE SKILLS OF YOUR TEAM WITH SHIPLEY CERTIFCATION

Upon completing the course, each team member will receive a Winning Executive Summaries Certificate of Attendance and 1 credit that can be used towards their Shipley Method Certification.
5
expand learning with the Business Winning Centre

Your team will gain lifetime access to the Shipley Business Winning Centre. There, they will have their materials, tools, and templates from past workshops, as well as a library of regularly updated resources and access to Shipley consultants for support.
6
POST WORKSHOP CONSULTATION & REPORT REVIEW
Maximise your workshop investment with follow-up reinforcement activity based upon anecdotal feedback from workshop participants and reviewing and analysing their Shipley consultant workshop sponsor report.
business professionals walking

“This course has taken the fear out of executive summary writing for me. I feel more prepared and structured to present better quality proposals.” 

WORKSHOP PARTICIPANTWINNING EXECUTIVE SUMMARIES

“The writing executive summaries course delivered on all of my expectations for this session and has provided some very practical techniques our sales team can use.” 

WORKSHOP PARTICIPANTWINNING EXECUTIVE SUMMARIES

"This workshop helped think from a client’s perspective and provided means to articulate the value proposition in a more structured, impactful and succinct manner.”

WORKSHOP PARTICIPANTWINNING EXECUTIVE SUMMARIES

"A well structured training session with very good connectivity to other aspects of the business development process."

WORKSHOP PARTICIPANTWINNING EXECUTIVE SUMMARIES
Not sure if this is the course for your team?

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